Put Your Brand On Display

Trade shows provide a great opportunity for potential buyers to actually get their hands on your products and meet your people. One recent Cornerstone project illustrates how to also display your product’s brand as well.

For the composite panel group at Temple-Inland, the International Woodworking Fair (IWF) represents an opportunity to influence OEM furniture and fixture designers, fabricators, specifiers and buyers from all over the world.

These potential customers attend the IWF show to get ideas and find new materials. That means Temple-Inland’s brand message of “Real Selection, Real Solutions” is perfectly suited for this audience. Our challenge was to bring this story to life in the environment the exhibit creates. To accomplish our task, we developed imagery and messaging to tell three vital stories.

Working from the outside in, we first featured the range of application options offered by our client’s particleboard and medium density fiberboard choices. Next we demonstrated how their products satisfied key customer performance requirements and important industry trends. Finally, in the back of the booth, was specific information about the technical properties and compliance standards that serious prospects would want to know.

This strong combination of intentional content design and striking visual presentation made Temple-Inland’s brand message the hero of the booth and a clear extension to their marketing messages delivered in other media. Download a pdf file illustrating some of the booth’s graphic panels. Review additional examples of our trade show experience.

To talk to someone about communicating a stronger brand message through your trade show displays, contact us today by e-mail or phone, 903-534-5220.